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DMA Data Processing workshop to feature experts in Contact Data Management

FOR IMMEDIATE RELEASE
DMA Data Processing workshop to feature experts in Contact Data Management

Fareham, United Kingdom – May 7th 2009: DQ Global, the experts in data quality improvement, announced today their speaker presence at the Direct Marketing Associations June workshop titled Clean and Enhance the Quality of your Data: Making your data work harder in a recession.

Martin Doyle, DQ Global CEO will be speaking at the event in two separate sessions. Firstly Martin will discuss how to identify the problems surrounding data quality and how to set the foundations for a successful data project. Later in the day Martin will go into more detail regarding Deduplication including best practices.

The event, hosted by the DMA will take place on Tuesday 23rd June 2009 at Millennium Knightsbridge, London.

Attending the workshop will enable attendees to: 

• Identify if data is good or bad, and how to improve it.
• Plan data capture and get it right first time.
• Achieve the ‘single customer view’ and how it can increase ROI.
• Maximise accurate selection and determining the most profitable segments.
• Fully understand the legal obligations.

Martin Doyle, DQ Global CEO, said “As always the DMA are bang on trend with their training events. With such uncertainty in the economy, it’s up to industry leaders like the DMA and data quality companies like DQ Global to educate the importance of data management in insuring that companies are serving their customers correctly and using one of their biggest assets, data, in the most efficient way possible.”

Registration for the event can be found on:
http://www.dma.org.uk/training/evt-article.asp?id=4534

About The Direct Marketing Association
The Direct Marketing Association UK is Europe’s largest trade association in the marketing and communications sector. The DMA was formed in 1992, following the merger of various like-minded trade bodies, forming a single voice to protect the direct marketing industry from legislative threats and promote its development. www.dma.org.uk

About DQ Global
With over 10 years’ experience in data quality improvement, DQ Global specialises in easy to use, database-independent, data cleansing software which saves money and provides a platform for better informed decisions. Solutions range from simple desktop, through larger departmental databases to complex enterprise-wide single customer view and master data management initiatives. Head Quartered in Fareham, Hampshire, UK; DQ Global also has regional offices in North America and South Africa serving over 500 clients worldwide, including: Toshiba, Harvey Nichols, Standard Charter Bank, Pfizer and Siemens. www.dqglobal.com

For more information, please contact Michelle Soper-Dyer
Tel: +44 (0)23 9298 8303
Email: michelle.soperdyer@dqglobal.com

 

About the Author

With over 10 years’ experience in data quality management, we understand the data quality issues busy marketing and IT professionals face ensuring CRM and marketing databases support your business.

The DQ Suite delivers a platform for success, creating data you can trust for better informed decision making, whilst reducing the costs associated with information waste. Accurate, correctly formatted and duplicate free data forms the foundation for knowing and better serving your clients.

Whether you buy our software to carry out your own data cleansing and data integration or utilise our data bureau service, we’re always on hand to work with you to make your information quality fit for your business.